Gentleman Jack Father’s Day
Street Source developed a campaign featuring NBA star & TNT commentator Kenny Smith, which was supported by a large-scale digital media buy on NBA.com, Entreprenuer.com, Facebook and many other top sites.
The 360° campaign encompassed everything from retail through digital, and social media where consumers could engage both online and at participating stores.
In the first two weeks on Facebook, we achieved nearly 3,000 likes on Father’s day-related posts. Our video live page post has an engagement rate of 2.13% on the right-hand side and 6.11% in News Feed, well above the average of 1.22%. In less than a week, we gained 1,853 video starts and acquired 1,397 fans directly from video ad unit; 35% of all new fans acquired via ad units.