We are a strategic marketing and communications agency who believes that marketing organiziations rarely go beyond the surface to truly understand the nuances within target cultures that drive consumer behaviorand allow Brands to connect at a deeper level. That is why we developed our unique approach, which utilizes what we term
Cultural Spectrology™.
Definition: From the root word spectrum…the study and determined classification of how different cultures designate their identity and evolution in the marketplace.
Our proprietary approach dives deeper to the root of cultures and is the seedbed for our executional insights. Unlike...
- Cross-Cultural Marketing: The new wave of General Market (i.e. inclusive)
- Multicultural Marketing = Focused, but only goes so deep
- Urban Marketing = Seeded largely in A-A insights and/or large metro geography lifestyles