Remy Martin

Spearheaded a partnership between Remy Martin and boxing great, Oscar de la Hoya, resulting in a comprehensive branding program that positioned Remy Martin as a preferred choice within the Hispanic consumer segment. The 360° program activation secured Remy Martin Hispanic consumer-targeted brand exposure on television (HBO Boxing), in print (People en Espanol), on radio and via key retail channels, including display and events. In addition, the program provided Remy Martin the opportunity to provide its target consumers multiple opportunities to see Oscar de La Hoya associated with the brand.