Herradura - Magic Johnson NBA All-Star Weekend

Position the Herradura brand, and the Brown Forman portfolio brands as the lead spirit brand with these key signature events. Executed branding and social media campaign to create greater awareness, and sampling opportunities for Herradua.

This was a celebrity star studded event that allowed the brand to be sampled, by true taste makers.

Allow consumers an opportunity to experience the all natural ingredients, and taste of a 100% Blue Agave Tequila.