Coors Light

Developed a 360° retail activation program reinforcing Coors Light's extensive sponsorship of Historically Black College and University Football Classics, while driving local program relevance through customized execution.

The Coors Light Bayou Classic program included a strategic combination of radio (specifically leveraged against target chain accounts), retail POS, digital promotion (engaging target consumers) and experiential (leveraging locally-relevant celebrities) to drive product sales volume and retain consumer brand affinity throughout the beer-centric football season.